USSD solutions

The only app preloaded
on every phone

USSD is a standard GSM technology allowing users to communicate with an application by navigating through a menu based structure.

Infobip has made USSD easy to integrate into any enterprise platform. Customised menus and services are easily created using our proprietary USSD builder. USSD technology requires no software installation on the handset or on the SIM card. A USSD session can be initiated by the mobile user or the back-end system, using an SMS, voice call, predefined web trigger or a USSD short code.

Who uses USSD solutions


  • Funds transfer
  • Utility bill payments
  • Balance & statement inquiries
  • Exchange rate inquiries


  • Customer care
  • Loyalty programs
  • Sweepstakes & competitions
  • Market surveys


  • Polling
  • Betting
  • Live
    TV voting
  • Mobile ticketing

Campaign manager screen


  • Advanced API connectivity for menu creation and customisations
  • Menu builder, web-based GUI for creating custom menu navigation
  • SMS fallback options
  • Multiple billing options (per session, per request, per time unit)
  • Single connection to all the operators in a country
  • Short code registration and setup

Mobile subscribers are responsive to USSD-based services as they are user-friendly and can be accessed anytime, anywhere and from any kind of handset. With Infobip, enterprises can easily add it to their systems and services, benefiting from the unique USSD characteristics.